The essence of Ida Lux Beauty started in a small town in Alabama where Ida Mae would make products for her granddaughter who was allergic to so many different things. Over time these products became a way of life and now in honor of her grandmother, the founder of Ida Lux is sharing her grandmother's products and more with a twist. These products are great quality products made with all-natural and organic ingredients from different parts of the world.
Our product's active ingredients are super-effective by improving the actual health of your hair, not just giving your hair a short-term fix.